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With humble beginnings in 1947 as an importer, Central Department Store shifted focus to retailing and opened Central Chidlom in 1973, the first and largest department store in the region. Today, Central is still the leading retailer in Thailand with 13 branches throughout the country. Cross merchandising is the key element in the Home Department. Modern, contemporary or traditional themes using elegant Thai and Asian handicrafts are combined with products to create stunning visual displays. This combined with exceptional customer service help to support their special ‘thank you’ for customer exits - "Thank you for shopping at Central. We hope you bring home a shopping bag of happiness from us."