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With a philosophy that states, “the product must always be the hero”, David Jones exudes an air of elegance. The color scheme is neutral with the focus on polished timber and shining glass with “pyramid” displays a predominant feature. Display tables, designed to match the image of the product they carry, are grouped together, smaller around the large. Strategically positioned lighting completes the ambience. These stunning displays combined with an unfalteringly impeccable customer service underlie the proud boast familiar to all Australians: “There is no other store like David Jones”.