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Founded in 1985, Matalan has quickly emerged as a dominant retail player in the United Kingdom with its young and fresh approach to retailing. Although the first Home Store department only opened in 1998, housewares now captures 20% of total store sales. Although value for money is key at Matalan, fashion also has a strong focus and is reflected in the tightly organized merchandising principles it adopts across the chain. It is Matalan’s commitment to its customers to always offer value for money, quality products at the lowest possible price in a friendly, relaxed environment while exceeding expectations for service.