Presentation Brief & Bio:

Frank Brady
President
Brady Marketing
B—BUILDING A SUCCESSFUL RELATIONSHIP WITH YOUR SALES REP ORGANIZATION: Maximize Sales & Profits
Join Frank Brady, long-time manufacturers’ representative and business owner, who will share specific strategies and tactics that will help you achieve success when working with reps. Take away step-by-step advice on:
- Selecting sales rep firms
- Measuring performance
- Successfully partnering with manufacturers’ reps
- The importance of rep councils
- What a rep wants from a supplier
Frank Brady, long-time manufacturers’ representative and business owner, began his career in sales and marketing for major divisions of Sunbeam Corp., one of America’s premier brands in the housewares industry. He later joined Seth Thomas Clock Company, bringing new life to the company through design, functionality and performance.
In 1976, Brady founded Brady Marketing Company, one of the leading rep agencies in the industry. As CEO, he has launched and often helped to create such leading housewares brands as All-Clad, Krups, Dansk, Margaritaville, Shun Cutlery, Chef Thomas Keller line of food products, Le Creuset, Brita and Microplane to name a few.
A creative and strategic sales executive, Brady has expertise in such areas as creating and positioning winning products, differentiating one company from the competition and gaining retail distribution. During his career, has created and ultimately sold two successful housewares businesses: Culinary Parts Unlimited and BonJour Inc.