Presentation Brief & Bio:
Marshal Cohen
Chief Industry Analyst
The NPD Group, Inc.
CONSUMER TRENDS: Home — The Place to Be, Again
Marshal Cohen will look at The New Economy, The New Consumer and show his audience where opportunities can be found. Get his insights into the way our economy has changed, as well as the way we should now study and read it.
As a noted consumer expert, Cohen says, "We have seen more changes in the past six months than we have seen in the past six years with consumers." Audience members will get the specifics of those changes and learn how to effectively communicate with consumers both directly and indirectly.
And in these new times, Marshal will explain that "Home" is not only where the heart is, but where business opportunities can be found.
Marshal Cohen is a national expert on the retail industry and has followed the retail trends for more than 30 years—both at NPD and as the head of leading fashion and apparel companies. He is also one of the foremost authorities on consumer behavior as demonstrated in his book, "Why Customers Do What They Do."
In addition to his duties at NPD, Cohen is currently a guest professor at North Carolina State University, School of Textiles. He is introducing students and faculty to techniques for analyzing and applying data.
Cohen is frequently quoted in print publications like Fortune,The Wall Street Journal, The New York Times, Time and Women's Wear Daily. Additionally, he has appeared on many broadcast news outlets including "Today," "Good Morning America," "CBS Sunday Morning," and is a regular guest on Bloomberg TV and CNBC.
He is also a frequent speaker at key industry events and leads many top firms in long-range and strategic planning sessions.
