CHESS Sponsors and Service Providers
The following business solutions companies look forward to meeting you at CHESS and demonstrating
how their organizations can positively impact your bottom line!
ADR – ALTERNATIVE DISPUTE RESOLUTION
Alternative Dispute Resolution (ADR) was developed in response to perceived drawbacks in the litigation process, particularly, the time and expense related to all-out litigation. ADR takes many forms. Some of the more popular forms are mediation (in which a third party assists the business disputants in attempting to negotiate an overall settlement) or the use of settlement counsel. In each case, the focus is on reducing the expense of time involved in reaching an end to the business dispute. IHA began this industry-wide initiative and is asking members to take a stand against increasing legal costs by evaluating ADR alternatives before rushing to litigation.
For more information, visit www.housewares.org/kc/uni/AD_Res.aspx
Easy2 Technologies
So your content needs a boost? It’s a little too flat for you? We understand. You want your content to be powerful, informative and engaging while working online, on the phone and in-store - everywhere your customers shop. With technology platforms for retailers and manufacturers alike, Easy2 is driving higher engagement time and increased sales online and off.
Clients and partners like Lowe’s, KitchenAid, Black & Decker, BestBuy, Mattel, Timex, Callaway and over 170 other brands the world over turn to Easy2 for flexibility and control over interactive content like Product Demos, Buying Guides and Product Selectors. Optimized for online and mobile devices, our technology uses existing video, photography and marketing assets to boost conversions upwards of 50%. Use our self-service content builder or let us turnkey your program for you.
For more information, visit www.easy2.com/
IHSA - International Shippers Association
The International Housewares Shippers Association (IHSA) is a not-for-profit shippers association formed to benefit companies belonging to the International Housewares Association (IHA). Through the combined leverage of its members, the IHSA negotiates container freight contracts and partners with other logistics providers to lower international supply chain costs.
For more information, visit www.housewares.org/iha/global/ihsa.aspx
NEXTLIFE*
Nextlife helps companies, big and small, navigate the winding path of sustainability. NextLife develops financially
viable uses for plastic waste by creating FDA approved sustainable plastic resins for use in a broad array of
applications. NextLife’s business model includes: the development and maintenance of successful company-wide
recycling programs, the creation and customization of post-consumer plastic resins, and communication and
marketing support for sustainable initiatives. They offer customers, suppliers and green-minded consumers
sustainability simplified.
For more information, visit www.nextlife.com
RIEDEL MARKETING*
Riedel Marketing Group works with housewares manufacturers to help them make informed decisions about
which products to bring to market and how to position and package them. By integrating consumer feedback
into the new product development process, they've helped companies like Progressive International,
Bradshaw International, Jokari, and Cuisinart improve their new product success rate and reduce their risk of
new product failure. While offering a wide range of services from brand equity studies to home-use tests to
packaging studies, the most important service they offer is concept testing.
For more information, visit www.4rmg.com
*We acknowledge those service providers listed above who will be sponsoring different
aspects of this industry event. We appreciate their interest and generosity.
